Panasonic Made a Viewfinder That Lets Colorblind Photographers See Color – Peta Pixel


Panasonic recently partnered up with India’s Dentsu Aegis Network to create something really cool. Following in the footsteps of those glasses that “reverse” certain types of colorblindness, the company created a special Panasonic G90 with an EVF that lets colorblind photographers see color.

The special camera/viewfinder was created for colorblind photographer Hizol Choudhary, and though it’s ultimately a marketing stunt based around an awareness initiative called #RighToColour, it’s exactly the kind of custom modification we would love to see make its way to the market in earnest.

Choudhary suffers from a type of coloblindness called Protanopia, also known as “red-blindness,” indicated by the bottom right square.[…]

Source: Panasonic Made a Viewfinder That Lets Colorblind Photographers See Color

About agogo22

Director of Manchester School of Samba at http://www.sambaman.org.uk
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