Panasonic recently partnered up with India’s Dentsu Aegis Network to create something really cool. Following in the footsteps of those glasses that “reverse” certain types of colorblindness, the company created a special Panasonic G90 with an EVF that lets colorblind photographers see color.
The special camera/viewfinder was created for colorblind photographer Hizol Choudhary, and though it’s ultimately a marketing stunt based around an awareness initiative called #RighToColour, it’s exactly the kind of custom modification we would love to see make its way to the market in earnest.
Choudhary suffers from a type of coloblindness called Protanopia, also known as “red-blindness,” indicated by the bottom right square.[…]