Black-oriented films can be highly profitable when marketed to all audiences –

Despite the persistent notion in Hollywood that films starring people of color aren’t marketable to a broad audience, the success of Black Panther — a Marvel movie starring a Black superhero and with an almost entirely Black cast — provides a clear counterexample, having grossed $1.3 billion worldwide.New research from the Annenberg School for Communication at the University of Pennsylvania and Michigan State University offers insight into why the success of Black Panther may not be an outlier. Published April 26 in the Journal of Advertising Research, the study surveyed 1,900 White and Black adolescents ages 14-17 about their movie preferences. The study found that Black adolescents perceived Black-oriented content as being targeted at them and that, surprisingly, White adolescents also felt that Black-oriented content was “for them.” […]

Source: Black-oriented films can be highly profitable when marketed to all audiences –

About agogo22

Director of Manchester School of Samba at
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6 Responses to Black-oriented films can be highly profitable when marketed to all audiences –

  1. I am surprised that Hollywood still has that notion … Spike Lee made movies with mainly black cast and at least one with completely black cast. (I didn’t even notice until I read it somewhere afterwards.) And his movies are very popular.


    • agogo22 says:

      True but he hasn’t made one for a while now, and didn’t herald a “new wave” of Black Directors until relatively recently. Perhaps it’s a point that needs to be restated periodically to stick in their minds?

      Liked by 1 person

      • And that is a pity!

        I am still sad that colour still is a topic. Even in the positive aspect it has an separating effect. For example when somebody says they have read a fantastic book, by the way, the author is a black woman. Why would that have to be pointed out? Is it exceptional that a black woman writes a fantastic book? No, it isn’t.
        I don’t know if I get across what I mean.

        A person is a person, no matter what colour, gender, religion or nationality. I was shocked when I learned in a blog that in British passports the “race” is mentioned. What on earth …


      • agogo22 says:

        Class and “race” have always been important to the British (hard to have a Colonial mentality without paying attention to these constructs).

        Liked by 1 person

      • Yes, but today? I would have expected that from Nazi-Germany …


      • agogo22 says:

        It’s more cultural than systemic in the manner of the Third Reich, and yes, things have improved a lot in the last 40 years. But there is still a section of the population the thinks that way and whose opinions only change profoundly over a much longer period. Sadly a lot of them are quite powerful…

        Liked by 1 person

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