Crisps Mini-Series: 10 Acre
This is the first instalment of my mini-series focussing on Crisps.
Anyone that has been following my Food Adventures will know that I am a big fan of the crisps category; it’s fun, fast paced, innovative and driven by one overarching factor: taste. This was my favourite, and most valuable, category as a Retail Buyer and I had to keep my ear close to the ground with new product developments, competitor activity and sales driving initiatives. For an ambient product, crisps, have a relatively short shelf-life and therefore it was of utmost importance for me that the rate of sale is high and I wasn’t left with any dusty packets.
The market has undergone a change in the last five years as the consumer base has been made to feel increasingly guilty for eating foods that they enjoy and crisps are an easy target. Therefore suppliers have worked…
View original post 1,058 more words