What would life look like without advertisement? This is a question that seems almost unthinkable to us in a modern Western society. Where would we be without the the golden arches of McDonalds or CocaCola’s famous Christmas truck? Are we doomed to live in a world where even the world’s premier football league is sponsored by a bank, and the meerkat from the Go Compare adverts is more famous than any one of the Eastern European leaders? What would Piccadilly Circus or Times Square look like without their seminal giant billboards pushing customers to buy a Sanyo camera or Samsung TV? Well almost 10 years ago one of the biggest cities in the world decided to find out.
São Paulo, Brazil, is now the 7th largest city in the world with a population of just over 20 million people. In September 2006, Mayor Gilberto Kassab passed a bill called
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