The power of words: How a simple change can transform a business


How can you prove that words can change the world?
Trying to change the world of one person.


That’s what Will Ferrari Jr and Alexandre Freire tried to prove with “Candy Project.” But also this project shows that it is not necessary large investments (in time and money) to achieve great results. Good humor and creativity are enough.

Here in Brazil is very common to find seller of candy at traffic lights. While the cars are stopped, they leave a bag of candy on the rearview mirror or on the car door. The work has to be well timed because in the short period in which the signal is red the seller has to present their product to as many people, receive payment (approximately R$ 1.00) and collect all the candies that were not purchased. Ah yes, this is one of the many informal business models that exist…

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About agogo22

Director of Manchester School of Samba at
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